Helping Early-Stage Green Enterprises Achieve Their Full Potential


Principals of Green Era Corporation


Albert H. Pleus, Co-Founder, Chairman, and CEO


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Mr. Pleus has more than 20 years of investment banking, investing, and business operations experience.  He is co-founder and Chairman of ABR, LLC, an agricultural bioscience company; co-founder and manager of GramCast, LLC, an internet software development company; co-founder and Vice Chairman of Interchange Network Holdings, LLC, an Asia-Pacific-based telecommunications holding company; and founder, Chairman and CEO until 2006 of a21, Inc., a digital image distribution company.  He started his career at Morgan Stanley, and during the last 10 years has focused on investment banking as well as principal investment roles.  He is president of Whitney Holdings, Inc., which provides financial, strategic consulting, and advisory services to developing businesses.


Mr. Pleus earned SB and SM degrees from MIT, and an MBA degree from Stanford University.







William J. Ritger, Co-Founder, Director, and Chief Investment Officer










Mr. Ritger has more than 25 years of professional equity research experience.  He is manager of Seaside 88 Advisors, LLC, which is the general partner for an investment partnership; the founder and managing member of Seaside Analytics, LLC; and was previously president of The Research Works, Inc., an equity research boutique he founded and managed from 1992 through 2008.  Mr. Ritger was earlier a senior research analyst in the emerging growth sector at Dillon Read & Co., Inc.; and Dean Witter Reynolds, Inc.  He had research experience earlier in his career at Kidder Peabody & Co., Inc.; Argus Research Corporation; and Standard & Poor’s Corporation.  Mr. Ritger’s extensive money management experience includes his participation in scores of PIPEs during the past six years.  He is also the co-founder and a managing member of Small Business Members of America, LLC, a web-based provider of savings for small businesses and their employees; Seaside Capital Advisors, LLC, a financial services advisory firm; and GramCast, LLC, a software development company.


Mr. Ritger graduated from Duke University with a BA (Economics) in 1971, and from Columbia Graduate School of Business Administration with an MBA (Finance) in 1973.









Gregg Yamanaka, Chief Operating Officer










Mr. Yamanaka has 30 years of legal, banking and business experience in Hawaii.  He is the founder of the LearningBiz Group, specializing in business planning, executive coaching, training, process improvement and technology solutions.  He also served as the General Counsel and then Managing Officer for First Nationwide Bank in Hawaii.  Mr. Yamanaka also was Senior Vice President at HonFed Bank and President of Resco, Inc., the holding company for: Prudential Locations Real Estate, Wells Fargo Mortgage and Locations Property Management in Hawaii.  He was later recruited as President of MC&A Inc, growing it to sales of $45+million, becoming one of North America’s largest destination management companies.


Active in community affairs, he has served on the Boards of the Chamber of Commerce of Hawaii, the Aloha United Way, the Good Beginnings Alliance, Young Presidents Organization, Hawaii Executive Conference, Child & Family Service, the Honolulu Symphony, Family Service America, the Hawaii Real Estate Commission, the Hawaii Community Development Authority and the University of Hawaii’s ‘Ahahui Koa Anuenue.  He is also Chair of the State’s Workforce Development Council; and has chaired other educational, charitable and small business task forces.  


A graduate of Punahou School, Mr. Yamanaka earned his BA from Stanford University and his JD from Hastings College of the Law, University of California.









Michael T. Pfeffer, Advisor and Affiliate










Mr. Pfeffer, through Kolohala Ventures, is an advisor and affiliate.  He co-founded Kolohala Ventures, a Hawaii-based group of venture capital funds in 2006, with assets and committed capital in excess of $30 million.  From 2001 through 2005, Mr. Pfeffer served as President and CEO of Persis Corporation, a Hawaii-based private equity firm with venture, media, and real estate holdings throughout the western US.  Prior to Persis, he co-founded Pinpoint Venture Group, LLC, a Seattle-based venture firm, in 1997.  He also co-founded, which was acquired by Readers Digest for approximately $66 million in 2005.  In addition, Mr. Pfeffer has served the Hawaii community as a trustee for The Nature Conservancy Hawaii, Honolulu Symphony, and Chaminade University, among others.


Mr. Pfeffer holds three degrees in Anthropology: a BA from the University of California at Santa Barbara in 1991, an MA from the University of Hawaii in 1995, and an MA from the University of Washington in 1997.









Robert J. Robinson, Advisor and Affiliate










Dr. Robinson, through Kolohala Investors, is an advisor and affiliate.   He co-founded Kolohala Ventures, a Hawaii based group of venture capital funds in 2006, with assets and committed capital in excess of $30 million.  Dr. Robinson is a national thought leader on early-stage investing and is the founder of Hawaii's premier angel investor network, the HawaiI Angels. He is the co-author of Angel Investing: Matching Startup Funds with Startup Companies, published in 2000.  Dr. Robinson spent 10 years on the faculty of Harvard Business School, and was recruited in 2002 to the University of Hawaii, where he serves as the Barry and Virginia Weinman Distinguished Professor of Entrepreneurship and E-Business.


Dr. Robinson earned a B.Commerce in 1983, a BA in 1984, and MA in 1987 in Industrial and Organizational Psychology from the University of Cape Town, South Africa; and a PhD. From Stanford University in 1991.










Chenoa Farnsworth, Affiliate










Ms. Farnsworth, through her stake in Kolohala Ventures, is an affiliate.  She co-founded Kolohala Ventures, a Hawaii-based group of venture capital funds, in 2006, with assets and committed capital in excess of $30 million, and she is currently the Executive Director of the Hawaii Angels.  Ms. Farnsworth has more than 10 years of experience in strategic planning for small businesses in Hawaii as an independent consultant.  She has reviewed hundreds of business plans and helped her start-up clients raise over $30 million in financing.  Prior to her consulting practice, Ms. Farnsworth spent five years in health and legislative affairs for the Hawaii state Senate and the American Nurses Association.  She has also served the Hawaii community as a director of the Hawaii Women’s Business Center and as a volunteer coach and judge for the Wayne Brown Institute and University of Hawaii business plan competition. 


Ms. Farnsworth earned a BA in political science from the University of California at Santa Cruz in 1992 and an Executive MBA from the University of Hawaii in 2000.





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